Have you ever heard of pay per click advertising? It’s based on the old internet marketing concept of payment based on the number of “hits” that a site gets. Sometimes this is arranged so that advertisers that tag onto someone’s site can get greater exposure. But nowadays, the concept is being re-tooled so that a business can control its own site using this concept.
At a recent business conference that I was attending in Tampa ppc was the big hot topic. I’d never heard of this strategy, per se; my husband has some experience with a service that lists his name and qualifications on a contractor’s list, but then when someone actually calls and they’re forwarded to him, he pays for each and every call. This isn’t quite the same thing. And it’s better not to be bugged all day long on your phone when people can have their questions answered on your own site. Then maybe once they’ve visited your site, the phone call would be much more expedient.
I bet that pretty soon, each and every business that advertises on the web will utilize this marketing strategy. Then, that would sure motivate the web masters to get that site out and prominent in the public eye, wouldn’t it?
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